Mao Biqing: Bashan Lishui "Queen's Lamp Holder" (Figure)
In the second and third-tier markets, a large number of excellent dealers are active. Their business philosophy is advanced, sales methods are varied, product types are abundant, and services are thoughtful. They do not meet the existing business conditions, actively seek opportunities for development, capture the needs of consumers, and constantly create sales miracles in the industry!
Starting from Chengdu, after nearly two hours of driving, the reporter and a group of four went to Pengshan County, Sichuan Province. There is no large-scale lighting city in Pengshan County, and the franchise lighting stores are scattered in several main streets. During the visit, the reporter interviewed Ms. Mao Biqing, a county-level distributor of NVC Lighting and Huatai Lighting.
Creating a warm buying atmosphere has long been heard that Mao Biqing operates a store called Queen's Lampholder, which has a store area of ​​nearly 250 square meters. It is the top professional lighting store in Pengshan County. It sells Huatai Lighting in 2006, less than one. In the years, it has become a dazzling star in Huatai Lighting County-level dealers.
When talking about the sales of Huatai Lighting's products in Pengshan County, Mao Biqing was very excited. She said that she is full of confidence in Huatai Lighting's products. There are many styles of products, which make consumers have a lot of choices; the products are personalized and rich in color, but there is no shortage of popular products. From different levels to meet the needs of consumers, the products also have cost-effective advantages. Recently, the promotion plan of Huatai Lighting Headquarters After another round of rounds, it made a huge momentum, which made the dealers happy and confident in the future sales prospects.
In the store, the reporter found that the difference between the Queen's lamp holder and other stores is that most of the lighting district and county dealers are husband and wife stores, but the Queen's lampholders are the same two women -- Mao Biqing and Xia Jihong. It is learned that the two of them have been colleagues and friends for many years. They opened this lighting store two years ago and sold the Queen's lamp holder. It was born in June 2005. When the friends of the same group asked why they took it. When she was named "Queen's Lamp Holder", Mao Biqing said with a smile, she and her partner Xia Jihong just relied on women's intuition. I feel that most of the people who buy lamps during the business period may be women. Women have a commonality, that is, they want to A warm buying atmosphere, a service that takes things for granted. The Queen's lampholders satisfy the needs of consumers, and they want to let the customers who come here to buy the lights enjoy the same treatment as the Queen. In the operation, the Queen's lamp holder often prepares some small gifts that the purchaser can't expect, which always allows the guests to come and enjoy the purchase.
Sales is to make friends with consumers. "In Pengshan County, the Queen's lamp holder is not the most powerful, nor the largest, but the business thinking is definitely the most agile." In the interview, Mao Biqing is very confident. She told reporters that she had been doing sales before she was engaged in lighting sales. For many years of career, she has laid a lot of business foundation for her current business. Although she has not been attached to the lamp for a long time, she has a deep layer of light. Love.
It is not easy to do a good job in lighting sales. Especially in the county-level market, the demand in the market is fixed. How to break through, the key is to look at the operators. There are not many opportunities for the store every day. Whether it can seize effective customers, the most important links are products, sales guides, product prices, pre-sales, sales, and after-sales services.
For consumers, Queens Lampholders always accept customers with the attitude of friends. Without the products of the other party, they would rather let customers go to other places to buy, or write down the special needs of the other party, ordering them from the manufacturers. It is these subtle services. Impressed by the dial-up consumers, the Queen's lamp holder is famous in Pengshan County, and the sales performance is also booming!
Lighting sales must be professionally literate in the county-level market, there are not many customers, how to make the customers into the store become effective customers, which does require certain sales skills. Mao Biqing said that she is mainly responsible for peripheral work, and the introduction of lighting brands, the selection of products, the public relations of engineering customers, and the operation of the store are mainly handled by Xia Jihong.
Xia Jihong is a major in art, and has been engaged in lighting distribution for several years. For the lamp, she has a unique understanding. Each lamp is a piece of art in her eyes. Through her, consumers have a deeper understanding of the meaning of the lamp. In the interview, the reporter found that when communicating with the guests, Xia Jihong did not blindly promote the products. She would take the initiative to ask the guest's living environment, and talk more about the cultural conception, design style and artistic characteristics of each lamp. The light environment that the light and the environment blend together, the different lighting effects displayed in the same environment, to create a warm home atmosphere, so that customers can not help but buy.
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