Smart home selection WiFi module, is it a pie or a trap?
In the smart homes that nobody cares about in the past few years, the halo that comes with them has finally started to glow and it is very itchy and eye-catching. However, no matter how love is in the heart, in the eyes, want to make a difference, win a smart home market, quickly catch the IoT high-speed train, it is not feasible to wait for the rabbit, not even the sky can be lost.
Smart home is the future development direction. It is also the trend of the times and the people's heart to do smart home. Therefore, all companies that are "home" or "net" are all in love. Internet companies, home appliance manufacturers, mobile phone manufacturers and real estate developers have all fallen. Google did not hesitate to "sell a lot of money", and won the smart home equipment provider Nest Labs for $3.2 billion, and acquired the cloud camera manufacturer Dropcam for 555 million US dollars; Apple seems to be "inadvertent", but launched the smart home platform Homekit; Samsung is not only not only It’s not surprising that it’s smart home appliances, smart watches, and the smart home platform SmartThings for $200 million.
The involvement of large companies has pointed the way for other companies, but more tempting is some relevant data. “On February 12, 2014, the UK Juniper Research research report pointed out that the total size of the smart home market in 2018 will reach 71 billion US dollars, doubling from the 33 billion US dollars in 2013. According to the research and analysis of the Internet of Things Research and Development Center of the Chinese Academy of Sciences, In 2018, the size of China's smart home market will reach 139.6 billion yuan, accounting for 32% of the global market."
Undoubtedly, from the data point of view, smart home is the "land of milk and honey", but I don't know, although today's smart home has "light" scenery and unlimited potential, if you go the wrong way, the wrong way, it is inevitable Will fall into the abyss, broken bones. Behind the extremely active smart home is the undercurrent and murderous, and the "free" module is probably the best trap, or poison.
For the world's top companies such as Google, Apple, Samsung, etc., it is not difficult to enter the smart home field. Even if the Internet of Things is started, it is a matter of minutes. Even if you can't get to the peak immediately, it is still safe to surpass most small companies. of. Some traditional companies are not so lucky, the fat of smart homes can not be eaten at the mouth, especially the traditional home appliance manufacturers want to achieve intelligent upgrades always seem unable to do so, but not intelligent upgrades will be overwhelmed by the trend, a little helpless.
Worry seems to be superfluous. The solution to the problem is always generated along with the problem, so the smart module has become a "life-saving" straw for traditional home appliance manufacturers, especially the WiFi module.
No matter from which point of view, the WiFi module is not uncommon, but it is still in the smart home field this year. At the Xiaomi flagship new product launch conference held on January 15 this year, Xiaomi launched a universal intelligent module for home appliances, the price is only 22 yuan, close to the cost price, can not buy to suffer, can not buy, and will Cheaper, just 10 dollars, traditional home appliance manufacturers take away, traditional home appliances become smart in a second; smart home appliance manufacturers take away, smart appliances solve the complex problem in one second.
It can be said that Xiaomi has already done a good job, but "one mountain has a high mountain, one price is lower than one price", Xiaomi 22 yuan is cheap enough, but there is also an "old popsicle" price here. The next thing, everyone saw it, 360 company launched a WiFi chip module for smart home (referred to as 360 Zhilian module), the price is a dollar, a little "you give me an old popsicle, I still have you Smart refrigerator means. Who can still have the old week "derogatory", a module for a dollar? Don't mention that this time there is really more "derogatory".
The module is like the magic of price war, what a dollar, he is a dollar, I give it to you for free, he gives you free of charge, I provide technical support, he provides technical support, I help you develop channels, in short, help You skyrocket and go to the smart home bliss world. However, the smart home pie that will have a total market size of $71 billion in 2018 has its own share. Simply, So easy! If you really think so, you can only say "the pattern is broken."
Is there a free lunch in the world? Is there any use to see if the free WiFi module is clear?
Relevant professionals believe that the most important role of the WiFi module is to enable traditional home appliances, door locks, light bulbs, switches and other devices to have access to the Internet, thereby enabling remote control with mobile phones. Simply put, traditional home appliances, door locks, light bulbs, switches and other devices have become "smart devices" in the eyes of module providers, and those who get low-cost or free modules instantly become "smart device providers." .
Not to mention, the equipment built by this model is not considered a smart device. The question now is, what are the module providers in the picture, is it simply to promote the development of the industry? Or is it for charity?
At a deeper level, traditional equipment manufacturers seem to benefit from it, and the essence becomes “傀儡†without knowing it. Smart homes are a combination of hardware and software that requires constant changes and upgrades, as do devices with WiFi modules. However, although traditional vendors have temporarily upgraded their devices (networked), the actual control of the so-called kernel WiFi module is still in the hands of module providers. With mature conditions and mature time, it is possible to carry out the bottom-up salary and remove the traditional manufacturers. If the WiFi module does have to be upgraded, the traditional vendors will probably not be able to pay for it.
Some module providers will call the module DNA, which is simply more appropriate and quite level. The traditional device is implanted into the module, and then upgraded to a smart device. The module is indeed similar to DNA, which is really too high. However, considering that DNA that “guides biological development and vital functioning†cannot be mastered by itself, what can traditional manufacturers get once DNA is “mutated� In the end, not only can not push themselves into the position of the smart home into the manufacturer, and eventually it is possible to lose the wife and the soldiers.
Of course, we should believe that the world is beautiful and the people are kind. Perhaps there is a business "living bodhisattva" who is dedicated to charity. It is willing to practise all living beings and is willing to provide modules for free to help traditional equipment manufacturers. . Oh, yes, who, "live bodhisattva", here is a lot of money, do something good.
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