The issuance of TD-LTE licenses, six mobile phone chip manufacturers staged battles
After China Mobile issued the information of the estimated sales of 1.9-220 million TD terminals in 2014, TD terminal chip wars have been staged, Qualcomm (73.24, 0.54, 0.74%), Spreadtrum (30.93, 0.00, 0.00%), Lianxin, MediaTek, MARVELL and E-mail have launched their own strong products, especially low-end and mid-end TD mobile phone chips. The industry expects that a large number of TD-SCDMA handsets will be concentrated below 1,000 yuan this year, or even less than 800 yuan.
China Mobile expects TD-SCDMA terminals to sell over 100 million units this year
Recently, the Ministry of Industry and Information Technology officially issued TD-LTE licenses to the three major operators. China Mobile can be said to be the happiest one, and TD-LTE, which carries the hope of turning over in data services, has finally landed.
However, this does not mean that China Mobile (50.6, 0.15, 0.30%) has slowed down the promotion of TD-SCDMA mobile phones. In fact, after years of painstaking efforts, the market share of TD-SCDMA smartphones in the low-end market. More than other standards have been exceeded. China Mobile released its rumors at this year's customer conference. In 2014, it is expected to sell 1.9-220 million TD terminals, of which TD-LTE terminals will reach 100 million.
From the perspective of China Mobile, TD-SCDMA handsets will still have sales expectations of more than 100 million, and as TD-LTE handsets continue to move toward the thousand-yuan level, a large number of TD-SCDMA handsets will be concentrated in the range below 1,000 yuan. Even the interval below 800 yuan. Domestic mobile communication chip makers have been able to let go of this market and have released their quad-core TD-SCDMA mobile phone solutions in the second half of 2013.
Qualcomm joins TD-SCDMA chip battle group
The TD-SCDMA market is currently in the Red Sea, and competition has entered a stage of white-hot. How to differentiate in the increasingly fierce low-cost smartphone market has become the focus of consideration for various manufacturers. The quad-core TD-SCDMA smartphone solution launched by various chip manufacturers in the second half of 2013.
It can be seen that international chip giant Qualcomm has also joined the battle. Interestingly, these quad-core solutions all adopt the quad-core A7. The CPU itself is positioned at the low-end and mid-range. The quad-core A7 is able to achieve an excellent balance between performance and power consumption. There are quite a few heroes who have seen the same taste. The screen resolution of several schemes is between 720p and WXGA, which is more favorable for the cost control of the whole scheme and also meets the positioning of these schemes. Qualcomm, MediaTek and Spreadtrum embodies the strength of the solution integration. The chip itself integrates the PHY of the connected device, which provides convenience to the design of the downstream terminal manufacturers and reduces the cost. Of course, the biggest difference between the various solutions is the GPU. With the cooperation with Samsung Semiconductor, the company has configured a more powerful GPU.
MediaTek Spreadtrum Challenge Qualcomm
MediaTek is undoubtedly the leader of the low-end smartphone industry, and its turnkey solution has benefited a large number of small and medium-sized mobile phone companies in China. When China first entered the era of smart phones, MediaTek had not slowed down for a while, and then passed the MT6515 and MT6517 single and dual-core solutions, and returned to the queue of mainstream smartphone solution providers. In 2013, MediaTek first released the quad-core smartphone solution MT6589, which grabbed the market opportunity. In the second half of 2013, MediaTek released its low-end sister MT6582, which is intended to further expand its territory in the low-end smartphone market. At present, due to its earliest listing and complete turnkey solution, MT6582 occupies a considerable proportion in the domestic low-end smartphone solutions.
Qualcomm's position in the global high-end smartphone market is unstoppable, but Qualcomm has not forgotten China's huge low-end smartphone market. It can be said that it has truly adapted to China's national conditions. MediaTek launched Turnkey, so Qualcomm launched the QRD in a tit-for-tat manner. Compared with the MT6582, the MSM8112's various configurations are comparable, and the low-end smartphones launched by its customers on this platform use QHD, indicating that Qualcomm is in the mid-to-low-end smartphone market. Determination.
Spreadtrum has been a follower of MediaTek, and its TD-SCDMA baseband chip has been adopted by the communications giant Samsung, which proves its strength and deep accumulation in the field of TD-SCDMA. But in the past TD, in the TD smartphone market, the gap between Spreadtrum and MediaTek seems to be getting bigger and bigger. Its Thark quad-core smartphone solution has only adopted the 40nm process, and it has nothing to do with other competitors in other indicators. It is completely at a disadvantage in the new round of quad-core war. It is reported that Spreadtrum will launch the 28nm version of TShark later in 2014, but the release of this chip is a little late in the situation that everyone is sparing no effort to grab the low-end smartphone market.
Lianxin Heavy Mail Department MARVELL path is not the same
Re-mailing Branch first participated in the formulation of TD-SCDMA standard. After years of technology research and development and precipitation, and cooperation with Samsung Semiconductor, it has released LTE multi-mode solution Red Rabbit 8320 and TD-SCDMA/GSM dual-mode smartphone solution. Red rabbit 6310. With the participation of the giant Samsung, despite the fierce competition in the low-end quad-core smartphone market, the release of the Red Rabbit 6310 still seems to be easy. The Red Rabbit 6310 uses Samsung's own 28nm HKMG LP technology to further reduce power consumption and improve performance. Its quad-core GPU Mali400 is identical to Samsung's top quad-core AP chip Exynos4412 GPU, and it is also eye-catching among competitors. It seems obvious that it is running the same type of dual-core GPUs of MediaTek MT6582 and Spreadtrum Tishark, but it also reflects the intention of Re-mail to seek differentiation in multimedia and games.
It must be said that MARVELL is indeed the first to take the lead in China's 4G market, and it is one of the mainstream LTE chips that can be commercialized at present. Perhaps because of this, MARVELL has no intention to invest more energy in the 3G market. Its quad-core chip solution PXA1088 seems to be somewhat unremarkable. The 40nm process is obviously behind the competing TD quad-core chip, and its GC1000 GPU is also considered Not on the mainstream, Haisi, who used to use the GC series GPUs, also switched to the MALI camp.
Lianxin is a traditional TD chip manufacturer and has enjoyed high prestige in China's TD-SCDMA circle. With the stable shipments of large manufacturers such as Yulong Coolpad and ZTE, it has retained a place in the ranks of mainstream chip manufacturers. However, Lianxin has fallen behind other similar manufacturers in the quad-core TD-SCDMA smartphone solution. Its newly launched LC1813 quad-core TD-SCDMA smartphone solution, which uses 40nm process and MALI400MP2 GPU, has lagged behind similar products. Its solution does not have the international prestige of Qualcomm and other manufacturers, nor does it have the Turnkey integration capability of MediaTek and Spreadtrum. It seems that Lianxin has abandoned the competition in the 3G market and hopes to gain a share in the 4G market. Unclear 4G R&D roadmaps are a bit worrying.
As can be seen from the above, the TD quad-core war of mobile phone chip manufacturers has started, and the competition is becoming more and more fierce. Terminal manufacturers will also be more and more brave in the war driven by upstream solution providers. However, behind the hustle and bustle of you, the benefit is undoubtedly still consumers.
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