The rise of the tablet needs to recognize the reality and identify the direction

Recently, the report of the tablet computer market released by the International Data Corporation (IDC) showed that, in terms of shipments, the market share of the iPad series of products has dropped significantly, and the share of flat products such as Samsung and Amazon using Google's Android system has rapidly increased.

Does this mean that at the same time, tablet PCs with Google Android and Microsoft Windows operating systems are beginning to enter the path of rapid development? Xiao Bian feels that the facts are not so optimistic. For example, Microsoft's Tablet PC, which was introduced to the market at the same time as the iPad mini, has a high demand before it is released, and the sales results are flat. A large number of domestically-produced tablet PCs centered around 1,000 yuan are almost indistinguishable from the nameplate, and only the price is the price.

Even so, but Xiaobian thinks that the rise of tablet PCs is even more than saying that there is no opportunity. The most important thing that the tablet computer industry has to do now is to understand the reality and find the right direction on this basis.

Reality 1: "Plate" has no "iPad" popularity, and even people are not quite able to figure out the usefulness of the tablet. Many entrepreneurs are impulsively entering the market with strong tablet functions and low prices. The results found that the facts were not satisfactory. The price of the iPad is high, and everyone has snapped up; but no one is interested in the tablet PC with high quality and low price. The reason for this situation is that people's understanding of the tablet computer is relatively vague and the product cannot be clearly defined. After years of marketing, the iPad has established the image of high-end mobile devices in the hearts of consumers.

Reality 2: Tablet PC competition is purely brand competition from now on. It's true that the price is very important to the sales of the tablet computer. However, the brand that has the greatest impact on this basis is the brand name. For electronic products, people want to buy products that are not very expensive but have quality assurance. Then brands are the factors that they will definitely consider. This can be seen from Samsung’s sales: Since Apple released its first iPad in 2010, Samsung is the first Apple competitor with a market share of more than 10%. This is clearly inseparable from its unceasing and costly brand promotion, and one of the key points is the brand.

So in this reality, the development direction of tablet computer manufacturers is to first clarify the demand points of the tablet computer and identify the positioning of the product. It cannot simply be a "cheap version of the iPad"; followed by the construction of its own brand, only the brand If we build well, we will have the reputation of “high quality and low price”, otherwise it will only be seen as cheap goods. On the basis of these two developments, finding a “value added” for their own products is also a breakthrough point.