Vita game pricing dual track

According to reports, the "Amilys: Golden Abyss" physical edition for the PSV platform is priced at 5,980 yen, while the digital download version is 4,900 yen; the "Volkswagen Golf 6" physical version of the starting lineup is priced at 4,980 yen, and the digital distribution is only available. Sale 3980 yen.

However, under the impact of iOS and various mobile platforms, the above pricing is still considered inadequate.

SCE is now in an embarrassing situation: the company can completely set the digital version of the price lower, but the retail channel is clearly opposed to this attitude.

If the spread between the physical version of the game and the digital version is too large, retailers may refuse to sell uncompetitive physical copies. The SCE handheld business that has not been fully networked still depends on traditional retail channels at this stage, although the latter has been drinking the company's blood.

As a result, SCE's PSV and even the entire handheld business may have been wrong since the beginning, failing to abandon UMD as soon as possible, and PSP Go came too late, resulting in weak promotional efforts.

In order to take care of customers who previously purchased UMD physical games, the company has to specially design a payment system that is complicated and not beneficial to any party, allowing users to convert UMD works to PSV digital version games at a “preferential price”. Customers are unhappy. Did not get the benefits.

The company should have already split the handheld and physical games long ago. Since then, it will no longer sell solid version handheld games. The handheld business will all be online.

From PSV's insistence on the use of proprietary carriers, the company’s unfamiliar atmosphere of stereotypes has not diminished, and the courage to face a handful of people has not increased.