Wu Shiyao: Leader in the smart chip industry
Wu Shiyao, vice president of Infineon Technologies Asia Pacific and head of the smart card and security division, is just like other regions in the world. Our smart card and security chip business has achieved significant growth in the Asia Pacific region. As the demand for electronic identity documents continues to grow, coupled with our adjusted product portfolio, we will focus on more profitable products. In 2010, our sales increased by 19% year-on-year, and we achieved a turnaround. In 2010, we achieved a market share of 27%, and maintained our position as the number one supplier of smart cards and security chips for 14 consecutive years. (Source: IMS Research, May 2011)
This year, through the launch of new security products for machine-to-machine communication (M2M), Near Field Communication (NFC) and smart grid applications, and the new Integrity Guard concept, we will continue to focus on profitable leads in the latest technology trends. Market segments. In addition, we see that the demand for the embedded security market is constantly rising.
Especially in Asia, we are pleased that we have been shortlisted for China's "SIMPass" NFC project (this is the world's first mass market solution based on SIM cards). The project focuses on mobile payments and currently has more than 3 million effective users.
As a hot spot in the global and Asia-Pacific region, mobile payment services are increasingly drawing attention from users in all countries. Smart chips are more important as a carrier for ensuring transaction security and user identification. Please elaborate on Infineon’s experience in this area. And solutions.
In the field of security, we have been working hard for 25 years and have taken over the world's largest and most demanding smart card project. With our security expertise in the industry, we are benefiting from the increasingly mobile world's rapidly growing security needs. Our success is based on innovation in three core competencies: custom security, contactless technology and embedded control.
Custom Security implements security features in a tailored way, such as the revolutionary Integrity Guard security concept that we introduced in the new SLE78 product family. The SLE78 is the only product line on the market that adopts the all-digital security concept.
Non-contact technology is a technology that quickly, reliably, and safely calls data stored on chip cards or identity files.
Embedded control is a way to perfectly balance the performance, power, and security requirements of an application with optimal cost performance.
The industry expects that the smart security market will grow at a double-digit rate, and Infineon can well cater to this growth trend and help our customers to open up new smart card business.
We expect that the NFC technology will achieve a breakthrough in 2011, and mobile payment services will be greatly promoted.
Infineon products bring the required hardware security into mobile payment applications.
Based on its extensive experience in payment applications, Infineon has introduced a secure microcontroller that fully meets the requirements of mobile payment security. For example, our embedded security devices and our SIM chips supporting SWP protocol functions have passed advanced authentication such as EMVCo and Common Criteria.
In October 2010, Infineon launched a new M2M product. In the near future, it will also launch an automotive-specific M2M product. Please talk about Infineon's understanding of the M2M market. In your opinion, which countries in the Asia Pacific region have more potential and opportunities for the M2M market.
We believe that M2M applications are a new market and have great potential for development. The current M2M market can be divided into the following market segments:
1) Traffic management: for example, highway toll collection and traffic control using card-integrated SIM 2) Smart grid: Cellular mobile communication technology used in smart meters and data concentrators 3) Automotive: Adoption of cellular communication technology in advanced automotive installations (eg, Emergency call, remote control lock, etc.)
4) Consumer goods: Consumer terminals (eg, cellular mobile communication technologies commonly used between digital cameras, personal digital assistants, household appliances, and sports equipment)
5) Medical: Patient Monitoring System Using Cellular Technology (eg Remote Monitoring, Patient Activity, Signal Detection, etc.)
With 50 billion machines on Earth, the potential for M2M is enormous. At present, M2M projects in the Asia-Pacific region are mainly concentrated in the fields of automobiles, smart meters and consumer electronics.
"PBOC smart card migration" is a key task for the Chinese bank card industry in the next 3-4 years. In the face of this huge market, what advantages does Infineon’s chips have? Please tell us about the relevant products. Can you predict how long it will take for the card issuer to complete the PBOC smart card migration in China's bank card?
The relocation of financial or bank chip cards requires that the regulatory agencies exercise strong control, and also require all sectors of the industry chain (up to the issuing bank) to work together. One of China's major regulatory agencies, China UnionPay (CUP), is providing education and consulting support to all parties in the industry to ensure a smooth evolution.
As a leader in the global smart card and security industry, Infineon understands the needs of banks and has accumulated rich experience in meeting these needs. Through continuous technological innovation, Infineon has created long-term security solutions and cutting-edge technologies. While satisfying various needs of banks, it has laid a smooth migration path for them.
Infineon products are well-known in the industry. The latest addition is the versatile SLE7X series. This series of devices has new security features and enhanced performance, providing a package of choices for cost-sensitive markets and applications that require the best security features. Another advantage of Infineon is the emphasis on product quality. Delivering products that meet the highest quality standards is one of the intrinsic components of our corporate culture.
Relying on good cooperation and adhering to the right direction, I believe that China can complete the migration of PBOC smart cards by 2015 in accordance with the government's set time goals. The key to success lies in the smooth start-up and the importance consumers place on protecting their money and privacy.
Infineon has a wealth of experience in the area of ​​national identity cards and e-passports. How do you see the growth rate of this market in the Asia-Pacific region? How has this year achieved in this area? What is the adjustment this year?
Especially in the fields of electronic ID cards and e-passports, the Asia-Pacific market has grown rapidly.
This year, through the launch of new security products for machine-to-machine communication (M2M), Near Field Communication (NFC) and smart grid applications, and the new Integrity Guard concept, we will continue to focus on profitable leads in the latest technology trends. Market segments. In addition, we see that the demand for the embedded security market is constantly rising.
Especially in Asia, we are pleased that we have been shortlisted for China's "SIMPass" NFC project (this is the world's first mass market solution based on SIM cards). The project focuses on mobile payments and currently has more than 3 million effective users.
As a hot spot in the global and Asia-Pacific region, mobile payment services are increasingly drawing attention from users in all countries. Smart chips are more important as a carrier for ensuring transaction security and user identification. Please elaborate on Infineon’s experience in this area. And solutions.
In the field of security, we have been working hard for 25 years and have taken over the world's largest and most demanding smart card project. With our security expertise in the industry, we are benefiting from the increasingly mobile world's rapidly growing security needs. Our success is based on innovation in three core competencies: custom security, contactless technology and embedded control.
Custom Security implements security features in a tailored way, such as the revolutionary Integrity Guard security concept that we introduced in the new SLE78 product family. The SLE78 is the only product line on the market that adopts the all-digital security concept.
Non-contact technology is a technology that quickly, reliably, and safely calls data stored on chip cards or identity files.
Embedded control is a way to perfectly balance the performance, power, and security requirements of an application with optimal cost performance.
The industry expects that the smart security market will grow at a double-digit rate, and Infineon can well cater to this growth trend and help our customers to open up new smart card business.
We expect that the NFC technology will achieve a breakthrough in 2011, and mobile payment services will be greatly promoted.
Infineon products bring the required hardware security into mobile payment applications.
Based on its extensive experience in payment applications, Infineon has introduced a secure microcontroller that fully meets the requirements of mobile payment security. For example, our embedded security devices and our SIM chips supporting SWP protocol functions have passed advanced authentication such as EMVCo and Common Criteria.
In October 2010, Infineon launched a new M2M product. In the near future, it will also launch an automotive-specific M2M product. Please talk about Infineon's understanding of the M2M market. In your opinion, which countries in the Asia Pacific region have more potential and opportunities for the M2M market.
We believe that M2M applications are a new market and have great potential for development. The current M2M market can be divided into the following market segments:
1) Traffic management: for example, highway toll collection and traffic control using card-integrated SIM 2) Smart grid: Cellular mobile communication technology used in smart meters and data concentrators 3) Automotive: Adoption of cellular communication technology in advanced automotive installations (eg, Emergency call, remote control lock, etc.)
4) Consumer goods: Consumer terminals (eg, cellular mobile communication technologies commonly used between digital cameras, personal digital assistants, household appliances, and sports equipment)
5) Medical: Patient Monitoring System Using Cellular Technology (eg Remote Monitoring, Patient Activity, Signal Detection, etc.)
With 50 billion machines on Earth, the potential for M2M is enormous. At present, M2M projects in the Asia-Pacific region are mainly concentrated in the fields of automobiles, smart meters and consumer electronics.
"PBOC smart card migration" is a key task for the Chinese bank card industry in the next 3-4 years. In the face of this huge market, what advantages does Infineon’s chips have? Please tell us about the relevant products. Can you predict how long it will take for the card issuer to complete the PBOC smart card migration in China's bank card?
The relocation of financial or bank chip cards requires that the regulatory agencies exercise strong control, and also require all sectors of the industry chain (up to the issuing bank) to work together. One of China's major regulatory agencies, China UnionPay (CUP), is providing education and consulting support to all parties in the industry to ensure a smooth evolution.
As a leader in the global smart card and security industry, Infineon understands the needs of banks and has accumulated rich experience in meeting these needs. Through continuous technological innovation, Infineon has created long-term security solutions and cutting-edge technologies. While satisfying various needs of banks, it has laid a smooth migration path for them.
Infineon products are well-known in the industry. The latest addition is the versatile SLE7X series. This series of devices has new security features and enhanced performance, providing a package of choices for cost-sensitive markets and applications that require the best security features. Another advantage of Infineon is the emphasis on product quality. Delivering products that meet the highest quality standards is one of the intrinsic components of our corporate culture.
Relying on good cooperation and adhering to the right direction, I believe that China can complete the migration of PBOC smart cards by 2015 in accordance with the government's set time goals. The key to success lies in the smooth start-up and the importance consumers place on protecting their money and privacy.
Infineon has a wealth of experience in the area of ​​national identity cards and e-passports. How do you see the growth rate of this market in the Asia-Pacific region? How has this year achieved in this area? What is the adjustment this year?
Especially in the fields of electronic ID cards and e-passports, the Asia-Pacific market has grown rapidly.
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