On the evening of January 21, it was reported that the post-Year Force video (formerly PPTV) will be renamed "Suning Sports." Juli Sports was placed under Suning Sports and moved to Nanjing. According to another source, Zeng Gang, executive vice president of Suning's Wenchuang Internet Division and senior vice president of Juli Media, has already transferred to Juli Sports and will focus on the development of sports business in the future. Tencent Technology contacted Juli for the first time, and said in a concerted effort that it should not be renamed this year, but it had indeed been transferred to sports. Suning said it has not heard.
The founder and president of PPTV Juli Media Group took a break from studying at the Huazhong University of Science and Technology in 2004. He developed the online TV live streaming software PPLive and the following year he founded PPTV Juli Media. In early 2011, PPTV received $250 million in Softbank investment. In October 2013, Suning announced that Hony Capital, a subsidiary of Legend Holdings, will jointly own shares in PPTV.
Among them, Suning Yunfu invested 250 million U.S. dollars, holding 44% of its shares to become the largest shareholder of PPTV. Hony Capital invested 170 million U.S. dollars in holding 30% of shares.
Changes in shareholders have also triggered changes in personnel at the top of PPTV. By March 2014, a number of executives including founder and CEO Tao Tao had left. "Lenovo" executives Lu Yan became the CEO of PPTV, and the main executives of PPTV were also basically "Association Department". However, in less than a year, that is, in November 2014, the “Suning Department” began to take over the PPTV executives. Fan Zhijun, vice president of Suning Cloud Business, became the third CEO.
However, Suning's strong injection has not brought about obvious practical benefits for both parties. The 2014 Suning annual report showed that its annual revenue was 108.9 billion yuan, a loss of 1.458 billion yuan, of which the loss of PPTV was as high as 485 million yuan. The data for 2015 was even more impressive. As a result, Suning Yunshang chose to transfer all 68.08% of PPTV's shares to overseas subsidiaries of Suning Culture Investment Management Co., Ltd. at the end of the year, and obtained a transfer price of RMB 2.588 billion. After the completion of the transaction, Suning Yun Shang successfully withdrew the burden, but also increased the company's net profit of 1.351 billion yuan. That is, taking advantage of this divestment, in November 2015, Fan Zhijun, chairman of the PPTV Management Committee, issued an internal letter that PPTV will seek an independent listing in the future and the location will be listed at home. In May of last year, PPTV was renamed "Cohesion."
If the rumors of the implementation of the "Ju Li" renamed "Suning Video", it means that Suning's full takeover may also be accompanied by a new round of personnel changes. Just this month, PPTV media activities have been arranged with Suning Cloud Business.
In terms of sports, PPTV Juli has won the exclusive all-media copyright of China in La Liga in 2015-2020. And in July 2015, PPTV Sports successfully completed the spin-off and independence. Tencent Technology has discovered from its internal letter that the sports company will carry out an independent corporatization operation and set up an online business center, an event operation center, an industry development center, a marketing center, a sports investment center, and a function management center. The sports company has independent R&D, sales and program production, operations, and business procurement functions, and new live broadcast services, event operations, advertising sales, sports investment, and other services.
Prior to this, Zhang Xun, a former five-star sports executive, had joined PPTV Ju Li as vice president of PPTV and general manager of PPTV Sports. Zeng Gang’s transfer may be Suning’s and Ju Li’s performance of focusing on sports business.

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