See the logic behind the "matrix" strategy
On the afternoon of April 20th, we saw the "matrix" of products still firing the first shot. According to Fu Qiang, President of Global Zhi Da, and founder of Fushang Brand, the release of Hyun Watch series products is the first strike of the full array product under the Full Matrix Industry Chain. The matrix strategy of TV family still breaks the “single†of Internet TV in the past. The idea of ​​explosive goods can more precisely meet the needs of subdivided users.
According to Ove Cloud Network data, the retail sales volume of China's color TV market reached 50.89 million units in 2016, a year-on-year increase of 7.8%. However, retail sales in the industry totaled 156 billion yuan, down 1.8% year-on-year. With the rising cost of raw materials and the lack of real estate pulling, the competition in the industry brands has become increasingly fierce, and the pattern of relying on explosion funds to fight price warfare has gradually faltered.
On the other hand, with the improvement of the level of national consumption and quality of life, consumers have changed from having home appliances and using products to pursuing a better quality of life. The consumption structure of the home appliance market is also shifting towards high quality and diversification. upgrade.
"Three horizontal and one vertical" layout
In fact, as early as the beginning of March this year in Shanghai AWE exhibition, see still announced its 2017 new product strategy, that is, to create a glamorous look, look, look at three major product lines with the leading full matrix industrial chain layout. The 7 new models released this time are affiliated with the “Hyun Watch†series and are six key dimensions for home consumers to choose from: rich experience, affordable price, real materials, fine work, audiovisual balance, and brand protection. Customized consumer products.
According to Liu Bin, vice president of Global Zhida, and Liu Bin, head of product management, the series still boasts the industry's most complete array of products, and has achieved seamless connection from 32 to 65 inches. Although the Hyun Watch Series is only a "standard" product compared to Hwan Watch and Hyun Watch, but from the performance and configuration point of view, panel upgrades, metal body, high-end processor, HiFi sound quality with artificial voice and anti-blue eyes to see New products can be described as sincere.
According to Cheng Zhi, vice president of Global Zhida, it is not only the "sea tactics" to respond to the diversification of consumer demand, but also the efficiency improvement brought about by the layout of the entire industry chain. Increase with additional value. Different from other Internet brands, with the background of the “national team†still starting from 2016 to lay out and enhance the single point strength of all aspects of the industry chain, the intention is to form the effect of industrial aggregation on the basis of Internet TV. Over the past year or so, we still rely on CIBN Internet TV to complete the layout of licenses, hardware, operating systems, content, software, applications, services, and channels in the intelligent terminal industry. We have formed a complete matrix and are The only brand in the industry that is not missing at any point and has a depth and extension.
Cheng Zhi, relying on the "matrix carrier" built on huge resources, in 2016 she still saw more than 1.4 million Internet TV users, revenue of nearly 1 billion yuan, growth rate of 17.5 times, and is expected to achieve 4 million in 2017 User goal.
In addition, regarding the development strategy for 2017, besides continuing to explore cutting-edge product technologies, we will also vigorously expand offline channels while stabilizing the online market. Seeing that in 2017, it will expand 3,000 retail outlets, 1,000 retail stores, and 100 regional chain stores online.
CAN Alliance
In recent years, as a large number of new Internet brands have entered the smart TV market that has been lacking in effective growth and have overdrawn their sales in the next few years, the online market, which has always been characterized by high growth, is gradually showing signs of fatigue.
Statistics from China Yikang show that the growth rate of the online market in the color TV industry has dropped from 109% in 2013 to 36% in 2016. As online market growth dividends have subsided, online and offline markets have gradually become more balanced. E-commerce platforms and Internet brands have chosen channel sinking as a new growth point.
In the outside world's impression, Internet TV brands are relying on the mode of light operation. They only play online and can't dare to do too much online. However, it is not purely to use Internet sales as the only sales model. Instead, it insists on “dual-line parallelism†both online and offline from the inception of the brand, and actively deepens the integration of online and offline integration.
Up till now, including the direct management system of Zhishang and the systems of JD.com, Gome, Suning, and Tmall, the services provided by Lookout can already cover the cities and towns of T6 nationwide. In the past year, we have already completed the construction of 1,000 physical stores in 21 provinces, 1 municipality, and 4 autonomous regions nationwide, and in Beijing, Wuhan, Shenzhen, Guangzhou, Dongguan, Yinchuan, Mianyang, Suining, Harbin, and Shenyang. , Changchun and other places special set up "CAN look still experience shop."
Cheng Zhi said that it is not an aimless blink of an eye to expand the offline market, but a flexible layout based on market characteristics. For example, although both the offline market and the T3 and T6 markets have more room to grow than the 1st and 2nd markets, it is expected that more resources will be allocated in the T3 and T6 markets in 2017.
In addition, the alliance model was adopted in the process of expanding retail outlets. It did not regard the channel traders as their own subordinates, but gave care and help to leave a lot of room for flexibility.
“We do not compete with channel dealers for profit, but give more autonomy on the basis of unified assessment and management. Through mobilizing their enthusiasm to promote sales volume and brand communication.†Cheng Zhi, see still doing so The reason. With the continuous increase in the scale of sales of hardware and the number of users, the profit model of the company is becoming clearer and clearer. In the future, the comprehensive development of hardware sales, content payment, software licensing, value-added services, and joint promotion can be used to realize Sustained and healthy development.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Global Zhida President and Founder Brand Founder Fu Qiang
According to Ove Cloud Network data, the retail sales volume of China's color TV market reached 50.89 million units in 2016, a year-on-year increase of 7.8%. However, retail sales in the industry totaled 156 billion yuan, down 1.8% year-on-year. With the rising cost of raw materials and the lack of real estate pulling, the competition in the industry brands has become increasingly fierce, and the pattern of relying on explosion funds to fight price warfare has gradually faltered.
On the other hand, with the improvement of the level of national consumption and quality of life, consumers have changed from having home appliances and using products to pursuing a better quality of life. The consumption structure of the home appliance market is also shifting towards high quality and diversification. upgrade.
"Three horizontal and one vertical" layout
In fact, as early as the beginning of March this year in Shanghai AWE exhibition, see still announced its 2017 new product strategy, that is, to create a glamorous look, look, look at three major product lines with the leading full matrix industrial chain layout. The 7 new models released this time are affiliated with the “Hyun Watch†series and are six key dimensions for home consumers to choose from: rich experience, affordable price, real materials, fine work, audiovisual balance, and brand protection. Customized consumer products.
According to Liu Bin, vice president of Global Zhida, and Liu Bin, head of product management, the series still boasts the industry's most complete array of products, and has achieved seamless connection from 32 to 65 inches. Although the Hyun Watch Series is only a "standard" product compared to Hwan Watch and Hyun Watch, but from the performance and configuration point of view, panel upgrades, metal body, high-end processor, HiFi sound quality with artificial voice and anti-blue eyes to see New products can be described as sincere.
Hyun watch series new products
According to Cheng Zhi, vice president of Global Zhida, it is not only the "sea tactics" to respond to the diversification of consumer demand, but also the efficiency improvement brought about by the layout of the entire industry chain. Increase with additional value. Different from other Internet brands, with the background of the “national team†still starting from 2016 to lay out and enhance the single point strength of all aspects of the industry chain, the intention is to form the effect of industrial aggregation on the basis of Internet TV. Over the past year or so, we still rely on CIBN Internet TV to complete the layout of licenses, hardware, operating systems, content, software, applications, services, and channels in the intelligent terminal industry. We have formed a complete matrix and are The only brand in the industry that is not missing at any point and has a depth and extension.
Cheng Zhi, relying on the "matrix carrier" built on huge resources, in 2016 she still saw more than 1.4 million Internet TV users, revenue of nearly 1 billion yuan, growth rate of 17.5 times, and is expected to achieve 4 million in 2017 User goal.
In addition, regarding the development strategy for 2017, besides continuing to explore cutting-edge product technologies, we will also vigorously expand offline channels while stabilizing the online market. Seeing that in 2017, it will expand 3,000 retail outlets, 1,000 retail stores, and 100 regional chain stores online.
Global Zhida Vice President Cheng Zhi
CAN Alliance
In recent years, as a large number of new Internet brands have entered the smart TV market that has been lacking in effective growth and have overdrawn their sales in the next few years, the online market, which has always been characterized by high growth, is gradually showing signs of fatigue.
Statistics from China Yikang show that the growth rate of the online market in the color TV industry has dropped from 109% in 2013 to 36% in 2016. As online market growth dividends have subsided, online and offline markets have gradually become more balanced. E-commerce platforms and Internet brands have chosen channel sinking as a new growth point.
In the outside world's impression, Internet TV brands are relying on the mode of light operation. They only play online and can't dare to do too much online. However, it is not purely to use Internet sales as the only sales model. Instead, it insists on “dual-line parallelism†both online and offline from the inception of the brand, and actively deepens the integration of online and offline integration.
Up till now, including the direct management system of Zhishang and the systems of JD.com, Gome, Suning, and Tmall, the services provided by Lookout can already cover the cities and towns of T6 nationwide. In the past year, we have already completed the construction of 1,000 physical stores in 21 provinces, 1 municipality, and 4 autonomous regions nationwide, and in Beijing, Wuhan, Shenzhen, Guangzhou, Dongguan, Yinchuan, Mianyang, Suining, Harbin, and Shenyang. , Changchun and other places special set up "CAN look still experience shop."
Cheng Zhi said that it is not an aimless blink of an eye to expand the offline market, but a flexible layout based on market characteristics. For example, although both the offline market and the T3 and T6 markets have more room to grow than the 1st and 2nd markets, it is expected that more resources will be allocated in the T3 and T6 markets in 2017.
In addition, the alliance model was adopted in the process of expanding retail outlets. It did not regard the channel traders as their own subordinates, but gave care and help to leave a lot of room for flexibility.
“We do not compete with channel dealers for profit, but give more autonomy on the basis of unified assessment and management. Through mobilizing their enthusiasm to promote sales volume and brand communication.†Cheng Zhi, see still doing so The reason. With the continuous increase in the scale of sales of hardware and the number of users, the profit model of the company is becoming clearer and clearer. In the future, the comprehensive development of hardware sales, content payment, software licensing, value-added services, and joint promotion can be used to realize Sustained and healthy development.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Disposable Electronic Cigarettes
Disposable Eletronic Cigarettes,1500 Puff E-Cigarette,Electronic Cigarette Machine,Disposable E Cigarette
Shenzhen Essenvape Technology Co., Ltd. , https://www.essenvape.com