Analysis of the End-users' Crowd Attributes in the Smart Home Retail Market

The development of smart home terminal market is not an easy task. There are a large number of smart home companies before and after mining. However, due to various product categories, inconsistent agreements, product stability and other reasons, the retail market has not opened up the situation. So, who is the customer base of the smart home terminal retail market? Wisdom.com has summarized and analyzed the experience of its predecessors.

Known major smart home companies have classified customer needs according to their properties as follows:

1, 60-100 square meters suite: This type of user is mostly 80/90, more concerned about the smart application of cool scenes, so intelligent window curtains, smart lighting, intelligent creative products will be more concerned about.

2, 100-150 square meters large flat floor: This type of user is mostly the head of the family, will pay more attention to family members to provide a healthy and convenient life. Smart home appliances control, smart lighting, environmental control and other functions are the core.

3, 150-250 square meters duplex building: This type of user is mostly a family, on the basis of the family's comfortable and healthy, but also a soft spot for the elderly health, children's intelligence care.

4. Single-family villas larger than 200 square meters: In the traditional sense, the smart home company's business expansion is aimed at such customers first. As the villa customers are more concerned with the quality of life, smart security and smart audio and video have become the top priority on the whole home smart home.

The mention of smart villas is a point that many traditional smart home companies will die. However, from the second half of 2016 onwards, these entrepreneurs who started to become smart homes are more concerned about the mass promotion. The simple point is to focus on the broader market and do the flat-level layout of high-end and high-end people instead of staring at the villa. Relatively speaking, the flat-bed market is just a need, and not only can be copied in large quantities through real estate renovation projects, but the market development prospects are also good.

Smart home user segmentation:

1. High-end people in society: 70% or so. This part of the population is the main consumer of smart homes. Their quality of life is higher. The most concerned is the brand, quality and appearance. At the same time, the products can meet their psychological needs such as display, status and economic superiority, and status symbol.

2, intelligent related technology enthusiasts: accounting for about 15%. This group of people is full of enthusiasm for technology products, not necessarily very rich, but they like to buy what they like. Their general spending power and consumer awareness are strong.

3, the elderly and mobility problems: about 10%. Because of physical and age reasons, it is inconvenient to act. They are very much in need of such products. However, the general purchasing power is insufficient.

4, other: about 5%

(1) Apartment houses, duplex houses and villa owners whose residential area is more than 120 square meters;

(2) Successful individuals in IT industry, electronics industry and digital industry;

(3) Top management of Chinese and foreign companies;

(4) Chinese self-employed and private business owners;

(5) returnees;

(6) 20% of successful people in the country.

It is not difficult to see from our analysis that villas and high-end housing markets actually have a smaller share. Returning to the mainstream market, finding smart products that are easy to use, easy to sell, and value-appropriate to satisfy the needs of most ordinary consumers may be the right solution.

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