Elsa (ELSA) enters LED lighting with AC LED MEPP, general manager Chen Zuwang: 7 million units in global sales at the end of 2008
When ELSA, a technology brand manufacturer, released a new product in Taiwan, in addition to the original project such as motherboard and graphics card and the new Pal PC, it also launched a new LED lighting product. AC LED MEPP, symbolizing this manufacturer with high visibility and access in Europe, officially entered the LED lighting market
Elsa Technology Chen Zuwang General Manager Shows MEPP Bulbs
The LED bulb called AC LED MEPP is 4 watts with a light output of 200 lumens. The product name MEPP means economy (saving money), saving energy, saving power and environmental protection. Pollution (environmental Protection). It is essentially encapsulated with an AC LED chip, plus a glass-shaped housing, heat sink, and a specially patented liquid.
Showgirl touched MEPP by hand, not a very hot LED bulb.
If we have seen the "new AC LED lighting that will be used in heat dissipation and light type," we can almost understand the reason why AC LED is used in such indoor lighting.
LEDinside visited the company's general manager Chen Zuwang at the product presentation of Elsa Technology in Taipei. He is confident that Elsa Technology will enter the LED lighting market and shout out that he hopes to reach Taiwan by the end of 2008. The market sells 200,000 and the global market is 7 million.
General Manager Chen said that the biggest advantage of AC LED MEPP is that it saves electricity and can save more electricity than traditional white light bulbs. Its service life is protected by patented liquid heat dissipation, which can be more than 6,000 hours of general CFL power saving bulbs. More, can reach 5 times, for 30,000 hours. The power saving effect is also because the general high-power LED bulbs dissipate heat through the heat sink and cannot effectively discharge heat. MEPP performs heat dissipation treatment in different ways, which is expected to reduce the consumption of indoor air-conditioning and bring about energy-saving and carbon-reducing effects. At the same time, this LED bulb is completely ROHS environmentally friendly. All materials can be recycled without harming the human body. It is not necessary for the CFL power-saving fluorescent bulb to contain harmful gases and toxic substances.
He further pointed out that this product has been wiped by many foreign customers, and some even say "Crazy for it!" Due to the fierce response from the European market, he expects to sell well in the European market, with a price of 13 euros in Europe, which will be sold through ELSA's technology channel and local partner channels. For the Taiwan market, MEPP is priced at NT$799 and will be sold through the IT channel. Considering the high level of technology acceptance by relevant consumers, it will be handed over to agents responsible for the Taiwan channel and will also expand. Other markets, but currently will not enter the hypermarket channel sales.
General Manager Chen believes that the LED lighting market will continue to expand, the company is confident to promote this good product, and look forward to LED luminous efficiency technology to improve N, in order to have more and better LED lighting products, expand the scope of LED lighting applications .
Below we can see the power consumption and temperature comparison of MEPP and CFL fluorescent power-saving bulbs and white light bulbs. Among them, the rightmost white light bulb has broken the table. The temperature of MEPP is still 33 degrees, which is the extent that the human body can bear. However, as the lighting time is long, the actual temperature used will still be higher than the room temperature.
The following are MEPP product packaging boxes, which are sold in multiple languages.
The following is an application example of AC LED MEPP with luminaires.
Finally, ELSA also made a simple spreadsheet to compare the difference between power saving and money.
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