NXP officially became the first foreign member of China Digital Audio Broadcasting Technology and Industry Promotion Working Group
Support China's digital audio broadcasting construction to help China's relevant industry standards
Shanghai, China, June 20, 2017 - NXP Semiconductors (Nasdaq: NXPI, hereinafter referred to as "NXP") today announced its formal participation in the China Digital Audio Broadcasting Technology and Industry Promotion Working Group (hereinafter referred to as "CDR" The working group or the "working group" became the first member of the working group to be a foreign-funded enterprise. NXP will provide the working group with all-round support for technology development, standards development, application promotion and international cooperation in the field of digital audio broadcasting. Zou Feng, Dean of the Broadcasting Research Institute of the State Administration of Press, Publication, Radio, Film and Television, and Lu Hao, Technical Director of the Automotive Division of NXP Greater China, attended the signing ceremony held in Beijing.
Above: Lv Hao (first from left), Technical Director of the Automotive Division of NXP Greater China, attended the signing ceremony for the new members of the CDR Working Group
The CDR Working Group was initiated by the Broadcasting Science Research Institute of the State Administration of Press, Publication, Radio, Film and Television, and was established in March 2016. The purpose of the CDR Working Group is to fully integrate all aspects of the digital broadcasting industry chain, and to promote innovation and promote the healthy and orderly development of China's digital audio broadcasting industry. The existing members of the working group cover the core enterprises in the digital broadcasting industry chain, including coding, multiplexing, transmission, and reception. As the world's leading provider of in-vehicle information system semiconductor solutions, NXP has extensive experience in automotive audio and digital broadcasting in Europe and the United States. Its participation will help to improve the level of R&D and manufacturing in the field of local digital audio broadcasting and promote digital broadcasting products. Promotion and application in the automotive market. At the same time, NXP will also assist the working group to build a domestic and international technology exchange platform to further promote international exchanges and cooperation among members and support the development of China's digital audio broadcasting industry.
Mr. Zou Feng, Dean of the Broadcasting Science Research Institute of the State Administration of Press, Publication, Radio, Film and Television, and Mr. Zou Feng, Chairman of the CDR Working Group, said: "The digitalization of broadcasting has become an irreversible trend. The current digital audio broadcasting industry in China is facing unprecedented opportunities for development and promoting digital audio broadcasting. The popularization and application has been listed as one of the seven work directions of the State Administration of Press, Publication, Radio, Film and Television in 2017. At the same time, the entire CDR industry chain has gradually matured. The CDR Working Group welcomes domestic and foreign powerful manufacturers to join and promote China's digital audio broadcasting. Development. NXP is a global leader in automotive electronics and digital broadcasting with a highly scalable and complete digital broadcasting solution. As one of the first foreign companies, NXP's participation will help broaden the international vision of the CDR Working Group. Exploring the emerging automotive digital broadcasting market, helping to increase the application and popularity of digital broadcasting in China, and providing end users with a more convenient and extreme digital broadcasting experience."
Lu Hao, Technical Director of Automotive Division of NXP Greater China, said: "We are very pleased to join the China Digital Audio Broadcasting Technology and Industry Promotion Working Group to bring NXP's world-leading digital audio broadcasting design and industrialization experience to China. Market data It shows that digital audio broadcasting of various standards has been launched in more than 40 countries and regions around the world, with more than 500 million users. We will share our technical achievements and forward-looking views through in-depth communication and cooperation with the CDR working group. And provide customized advanced technologies and solutions to promote technical exchanges and related standards in the field of digital broadcasting in China, broaden the application of digital broadcasting related products in the automotive field, and support the healthy and orderly development of China's digital audio broadcasting industry."
In the context of "Internet +", the traditional broadcasting industry is upgrading from analog to digital, from one-way communication to two-way interactive broadcasting, and ultimately improving the listening experience of the audience. According to research data from iResearch, more than 60% of traditional broadcast users are interested in moving to mobile audio. In addition to providing traditional, high-quality audio services, digital audio broadcasting systems can also take advantage of the digital system's own advantages, providing a variety of related data services, such as news broadcasts, weather forecasts, traffic conditions information release and city infrastructure. Information services, etc. The CDR Working Group is committed to fully integrating and coordinating industrial and social resources within the digital broadcasting industry chain, strengthening the organic interface between basic research and industrial development in the field of digital audio broadcasting, and promoting digital broadcasting standards, technologies, services and industry chain related products. Promotion and application at home and abroad.
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