China Mobile's 2M broadband monthly average for home broadband market is less than 40 yuan

"The current status of the home broadband market is high tariffs and poor services. China Mobile's high-profile entry into the home broadband market is to break the market silence. The monthly average of 2M broadband is less than 40 yuan, which appears to be the price killer. The greater motivation is to let the industry Full competition to improve the overall level of the industry. " The relevant person of China Mobile Chongqing Company was proud in an interview with our reporter yesterday.

Chongqing Mobile showed the "killer style" and released the lowest price. The 2M package is 628 yuan per year and 180 yuan for mobile phone bills. Calculated after 448 yuan a year, the average monthly rate is 37.3 yuan. Even more fierce efforts are to save 900 yuan in phone bills to send 2M broadband for one year. For consumers who are mobile phone users themselves, 2M broadband equals free delivery.

How about the tariffs of other operators? It is understood that the installation of Chongqing Telecom's 2M broadband alone requires 1388 yuan per year and 108 yuan per month. If you have a fixed phone, you can enjoy 30 yuan and 10 yuan each month. If you deduct the free phone bill, the 2M broadband package is 1,028 yuan a year, with an average monthly cost of 85.6 yuan. This number is more than double the Chongqing Mobile 2M broadband tariff.

In the current broadband market, China Telecom has the most users, the network layout is the most complete, and it is in a monopoly position, with more than 1 million users in Chongqing. Second is Chongqing Unicom, with nearly 200,000 users. China Mobile has the fewest users. About 5 years ago, Chongqing Mobile once entered the broadband market, and its ultra-low tariffs once made waves. Subsequently, it was quickly stopped by the competent department. Today, the new China Mobile, which has integrated China Railcom, is qualified for full-service operations, and justified its attack on the broadband market.

Analysts believe that although China Mobile's broadband tariffs are cheap, its broadband network coverage is limited, and it is not realistic to enter thousands of households overnight. This time, Chongqing Mobile promoted broadband business in a high-profile manner and adopted the strategy of "Tian Ji horse racing" to attack Chongqing Telecom's "superior horse" at a low price for broadband products that it is not good at. Will it drag its opponent into the price war quagmire to curb its entry into mobile phones? The pace of business? Or do you really want to attack the whole defense and siege in the whole business? The real purpose of Chongqing Mobile is worth considering.

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