E-commerce brand service battle during the Spring Festival

From February 2, online shopping platforms such as Taobao.com, Tmall.com, and Bargaining.com are subject to the "offspring" of third-party logistics and make temporary adjustments to the online shopping time of merchants. They will return to normal from February 20.

However, most shopping websites do not choose to “close the door”. According to Jingdong’s introduction, during the Spring Festival, Jingdong Mall guarantees normal operation of the website, while Beijing, Shanghai, Guangzhou and other 12 cities have normal orders for the self-operated delivery coverage. In addition, the 26 cities in which Jingdong warehouses are located will also operate normally.

According to Yi Xun, an e-commerce website owned by Tencent E-commerce, Yi Xun “does not fight” during the Spring Festival. In logistics and distribution, Beijing, Shanghai, Guangzhou and other eight major cities in the Spring Festival during the Spring Festival Xxun logistics and distribution team will continue to provide consumer distribution services.

Dangdang.com announced on the website that during the Spring Festival, it will normally operate. However, due to the impact of Spring Festival, the country's regional ordinary express orders will be postponed for 1 to 3 days. A courier from Amazon China told reporters that during the Spring Festival, they will not be closed for delivery.

Although these e-commerce sites did not interrupt service, they were still affected by the Spring Festival. Jingdong Mall said that due to the cooperation of third-party courier companies during the Spring Festival holiday and other reasons, the 12 cities in the receiving address beyond Jingdong's self-shipping distribution, Jingdong will provide users with online payment methods and postal delivery methods. According to Yi Xun, the E-Xun distribution service, which was previously undertaken by a third-party express delivery service, will stop delivery during the Spring Festival holiday.

Therefore, online shopping consumers need to pay attention to the fact that if there is a high demand for delivery time, when shopping for goods, it should be noted whether the delivery service is provided by the website “independent logistics”, and pay attention to the area where orders are placed, and the website provides services during the Spring Festival. Are more than a dozen first-tier cities.

Industry analysts believe that before the Spring Festival closed out, it was almost a matter of course, but as e-commerce has become more and more important in people's consumer life, with the continuous improvement of self-built logistics service systems, e-commerce companies 365 Days of "no war" have also become a reality. In addition, in addition to price competition, e-commerce companies also increase brand recognition of their service reputation by ensuring that consumers continue to purchase online.