China vacuum cleaner market sees improvement

In 2012, the slowdown in the growth rate of China's home appliance market entered the adjustment period. However, vacant vacuum cleaners have begun to gain favor from the market and attracted the attention of the industry and consumers. At present, the main producers of vacuum cleaners are mostly foreign-funded enterprises. With the declining economic conditions in the international market, coupled with the continuous strengthening of the domestic market, the improvement of the living standards of the residents and the change of the cleaning habits, vacuum cleaner manufacturers are paying more and more attention to China. This has also led domestic enterprises to invest in vacuum cleaner products.

The vacuum cleaner market in China has been dominated by a small number of foreign brands such as Philips, Panasonic, and Electrolux. In the past year or two, many international vacuum cleaner brands such as Coworth, iRobot, Delmar, Manuel, and Galani began to appear in the Chinese market. And gradually recognized by consumers, coupled with the investment of domestic companies, the Chinese market is becoming more and more important in the eyes of vacuum cleaners. The vacuum cleaner market in China is also becoming more and more lively: in 2008, it has been focusing on the international market and achieved good results. Wake moved to China and made rapid efforts. The industry ranked from 10th to 4th in the industry rankings. In 2011, Midea integrated cleaners and other product categories, set up a clean and healthy electrical business, and plans to increase vacuum cleaner sales to 30% in 2012. ,

“We are always optimistic about the domestic market. This is also the reason why Leike moved to the domestic market.” said Wang Mingke, executive deputy general manager of domestic marketing company of Lake Electric Co., Ltd. The responsible persons of vacuum cleaner companies such as Panasonic and Electrolux also have the same attitude towards the Chinese vacuum cleaner market. They believe that due to the influence of many factors such as the traditional clean habits of Chinese families, the vacuum cleaner popularity in the Chinese market is currently low. China's vacuum cleaners are mostly concentrated in areas along Jiangsu and Zhejiang, as well as Guangdong. According to the statistics from the National Bureau of Statistics, in 2010, the output of vacuum cleaners in China reached 7,695,500 units, and in 2011, it was 83,116,200 units, an increase of 9.5% year-on-year. From January to July 2012, the cumulative production of vacuum cleaners was 43.894 million units. Although the increase in the vacuum cleaner market in China in recent years has been modest and has not yet been able to achieve explosive growth, various vacuum cleaner companies have stated that this is only an accumulating process. They will open up the Chinese market as a key market and believe that it has a bright future. Tomorrow.

It is reported that at present, the products of many vacuum cleaners have good performances in terms of net absorption and noise, and the products have become more and more exquisite in appearance, more and more user-friendly, and features have become more and more perfect. Vacuum cleaner can no longer only dust, but also can wipe the floor, remove radon, clean air, etc.; the use of the area is no longer limited to the floor or carpet, but extended to curtains, window frames and other more difficult to clean place. Although China’s national conditions and productivity determine Chinese consumers’ preference for inexpensive products, the vacuum cleaner market in China as a whole has seen more intense competition in the middle and low-end markets. However, the heads of several vacuum cleaners also stated that with the vacuum cleaner technology, The development of the consumer, as well as the level of consumer spending and acceptance of vacuum cleaners, will increase the competition for high-end products. Vacuum cleaners are moving in an increasingly intelligent, environmentally friendly, silent and efficient direction.

Vacuum cleaner companies attach importance to the Chinese market and can also be seen from their enthusiasm for participating in the China Household Appliances Expo. It is understood that the 12th China Household Appliances Expo, sponsored by the China Household Electrical Appliances Association, will kick off at the Shanghai New International Expo Center on March 19, 2013. Up to now, the scale and quantity of vacuum cleaner companies have achieved a good growth compared to previous exhibitions. Among them, Lake will be exhibiting at the Shanghai Consumer Electronics Show with an exhibition space of 180 square meters. The exhibits cover all categories of vacuum cleaners; Panasonic, Electrolux and Kovanda, Kärcher, Samsung, etc. The exhibitors of the Home Appliances Expo will be present at booths of nearly 100 square meters. In addition, the Shanghai Household Appliances Fair also attracted the attention of new exhibitors such as Format, Coworth, and Vorwerk. At that time, there will be a variety of new vacuum cleaners at the Shanghai Consumer Electronics Show.

A company representative said that with the help of the China Home Appliances Expo, a home appliance industry event, more cleaner, smarter cleaners that are more in line with consumer cleaning requirements will be introduced to more consumers. This will enable them to accept the new era of vacuum cleaners. The cleaning tools, at the same time, can also promote technology exchange and communication in the vacuum cleaner industry.