No sign of recovery in electronic components market in 2012

The coming 2011 will be an extraordinary year for the electronic components market. The panic of the global industrial chain triggered by the Japan earthquake at the beginning of the year has not yet dispersed. The unexpected flooding in Thailand triggered a new crisis. The debt crisis has even worsened the electronics industry. Upstream and downstream companies in the industrial chain have suffered different degrees of impact.

To evaluate the situation of the component market in 2011, using the word 'difficult' is most appropriate. 'Difficult' has two meanings. First, it is difficult to do business in 2011. Second, it is a disaster. 2011 was also a year of frequent disasters. The Japanese earthquake and flooding in Thailand had a major impact on the entire component market. Looking ahead to 2012, it is expected that the entire electronic component market will grow by less than 10%.

Summing up the difficulties faced by the electronics industry in 2011, one is low export demand; the second is high domestic inflation; third is the risk of exchange rate fluctuations; the export-oriented enterprises adopt a wait-and-see attitude and remain cautious in stocking; third, from the original factory to distribution From the supplier to the terminal manufacturer, the stocks are at a high level; the fourth is the decline in the profit rate; the fifth is the market downturn, causing brain drain or shortage; the sixth is the sluggish cash flow; and the seventh is the off-season, particularly long this year, starting from June. With the decline, gold, ninety silver and ten are no longer in existence, and the deserted market conditions continued until December.

The overall market for components in 2012 will not have much improvement and is expected to grow by less than 10%. However, some new designs and products as well as traditional maintenance, R&D and automated manufacturing will still bring opportunities to some companies. Compared with Europe and the United States, China's market potential is even greater, LED lighting, cloud computing, LTE communications, portable medical electronics, hybrid vehicles and other fields will bring new business growth.

The economic recession and recovery are also a purifying process for the market and will make big companies more powerful. For companies, the more faced with uncertain market prospects, the more they should maintain a peaceful mind, take a long-term perspective, and think calmly, how to better serve customers, create value for customers, and form their own Differentiated strategies are very important.

In order to better respond to the challenges of 2012, component distributors must have the following elements: good company reputation, excellent product quality, rapid response capability, supply device types, superior product prices, continuous supply capability, e-commerce Capacity, market predictability, supply and logistics service support. In the face of the current cold winter, it is also a good time for companies to devote themselves to the cultivation of internal strength.