Household Appliance Market Sales Data and Analysis

"Jinjiuyinshi" has always been the sales season for the home appliance market. The National Day Golden Week has triggered consumer enthusiasm for buying high-end home appliances. According to relevant data, the retail sales of high-end energy-saving products such as LED TVs, inverter air conditioners, door-to-door refrigerators, and drum washing machines during the double-node period increased by 67.9%, 49.4%, 78.6%, and 56.8% year-on-year, and they are stylish, energy-saving and environmentally friendly high-end appliances. It is highly regarded by consumers and shows great vitality.

Looking at this year's "double-quarter" TV market, smart TVs and large-size TVs in the National Day 7 days the same week, the trend of normalization of the trend of expansion. Weekly retail monitoring data for the LCD market in the 41st week of Yikang showed that the retail sales and retail sales of LED LCD TVs increased by 85.6% and 67.9% respectively year-on-year. Among them, the proportion of retail sales of LCD products with 50 inches and above is 16.7%, and the proportion of retail sales has increased to 33.2%. The proportion of retail sales and retail sales of smart TVs in the overall color TV market has reached 46.9% and 59.1% respectively.

The tide of high-end technology also swept into the washing machine market. Sales of drum washing machines, which represent large-capacity and energy-saving trends, have surged. The drum washing machine market showed a trend of explosive growth. The retail sales volume and retail sales of drum washing machines increased by 47.5% and 56.8% respectively year-on-year. In terms of product type structure, the share of retail sales of drum washing machines rose to 37.1% in the single-cylinder, twin-cylinder, pulsator and drum product mix, while retail share exceeded half of the total, reaching 56.2%.

The large-capacity, energy-efficient and intelligent trend-to-door refrigerators are becoming the focus of future refrigerator development. Zhoushan Yikang Weekly 41th week of the retail market monitoring data showed that the retail volume and retail sales of refrigerators on the opening of the week increased by 76.8% and 78.6% respectively. From the perspective of product structure, the sales of refrigerators with open doors showed a favorable sales situation, with the retail sales of open refrigerators reaching 15.8%, while the retail share increased to 30.7%. This shows that with the increasing pursuit of quality of life for consumers, high-end refrigerator products as a symbol of high quality of life has also gained greater room for development.

Driven by the opening of the new cold year, with the increase in the promotion and listing of new products, the share of inverter air conditioners in the National Day market has further expanded. Weekly retail monitoring data of the air-conditioning market in the 41st week of Yikang indicated that in the air-conditioner market, the mainstream position of frequency conversion products has been continuously enhanced, becoming the first choice for consumers. In the overall air-conditioning market, the retail sales volume and retail sales of the inverter air conditioner market increased by 41.2% and 49.4% respectively year-on-year. From the perspective of product structure, the market share of inverter air conditioner retail volume increased to 68.8%, while retail sales accounted for 74.2%. Inverter air conditioner has become an important indicator for consumers to chase.

Even Si Qing believes that the phenomenon of hot sales of high-end products in the National Day market this year reveals that the high-end products have become an inexorable trend in the development of the home appliance industry. This shows that the high-end trend will be the main driving force for future market growth. In particular, the subsidy policy for energy-saving products and benefits to the people will have a positive role in further optimizing the consumption structure of household appliances and popularizing high-energy efficiency products.

Even Lian Siqing further stated that while the domestic macroeconomic growth is slowing down, the industry is also facing a crisis of overcapacity. In the fourth quarter, if China’s home appliance manufacturing companies want to win in an increasingly competitive market, they should change their mode of growth and make greater use of the adjustments in consumption structure and the opportunities for industrial upgrading brought about by the new energy-saving policies, and seek sales promotion strategies for energy-saving markets, focusing on marketing. Put on high value-added products.