Smart TV sets off a strong growth boom

With the gradual deepening of triple play, the color TV market has set off an upsurge of smart TV development. According to the monitoring data of the AVC monthly report, in July 2011, the smart TV market experienced strong growth with sales of 125,000 units, a 40.2% increase from the previous quarter, and a sales penetration rate of 9.2%.

The reasons for the rapid growth of the smart TV market include the following:

1. As the state encourages triple play and the development of smart TV industry, it will change the single service model of cable digital TV. The diversity of content, service types, and access methods will become the new characteristics of TV development in the future. Smart TV is expected to maintain its growth momentum driven by “convergence”.

2. In early 2011, the smart TV market was completely occupied by domestic brands, but as foreign TV giants launched new models of smart TVs and seized the market share of smart TVs, the sales volume of domestic and foreign brands became 88 in July 2011: 12, At the same time, the sales penetration rate is 11.2 and 4.0 respectively.

3. Intelligent, high-definition, large-screen and multi-functional TVs have become increasingly popular. At this stage, the brands are mainly concentrated in three sizes, namely 44-49 inches, 50-53 inches and 54-59 inches. This reflects to some extent that the demand for the color TV market is rapidly developing towards the high end.

Thanks to the advancement of "triple play", smart TVs have brought new opportunities for development in the color TV industry, and have been expanding in terms of functions and applications to enable consumers to achieve a leap from "seeing" to "playing."